Research Reference: 1-5 adidas ... and fitness across South Korea, Mexico, Brazil, Japan, UK, Germany, France, UAE, China, and USA - and were nationally representative of gender (+/-2%). ... adidas Training and Bumble Unite to Disarm Gymtimidation by Helping the Community Discover Their Ultimate Gym Buddy...
Research Reference: 1-5 adidas commissioned international research conducted by Focal data, surveying 4,868 18-25-year-olds, interested in health and fitness across South Korea, Mexico, Brazil, Japan, UK, Germany, France, UAE, China, and USA - and were nationally representative of gender (+/-2%). ... adidas Training and Bumble Unite to Disarm Gymtimidation by Helping the Community Discover Their Ultimate Gym BuddyToday, adidas Training and Bumble unveil a partnership to tackle intimidation felt at the gym, or gymtimidation, a barrier to training which impacts athletes at all-levels. Coming together to offer a new adidas interest badge, which members can add to their profile to let potential matches see their interest in fitness, the collaboration is designed to create space for next-gen gym enthusiasts to connect and realize the research-backed benefits of training, together.RRD Impact Bra - built with layered silicone technology, designed to conform to the wearers body, for fit and shape for ail-day confidence. The Optime Power Leggings - also built with layered silicone technology and crafted with a high-waistband and squat proof material from adidas' ADIMOVE which strikes the balance between stretch and support for a sleek, next-to-skin feel. The adidas "Gym buddy" interest badge is available on Bumble, Bumble For Friends mode and Bumble For Friends app.Coming together to offer a new adidas interest badge, which members can add to their profile to let potential matches see their interest in fitness, the collaboration is designed to create space for next-gen gym enthusiasts to connect and realize the research-backed benefits of training, together. Rooted in the belief that stronger communities build stronger individuals, this partnership marks the latest milestone in adidas Trainings' commitment to facilitating greater participation and enjoyment in training for its community, alongside other longstanding collaborations with sports powerhouses such as Les Mills, with more to come for 2024.